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Why giving badges and lanyards as promotional items can reap long term benefits.

Customized products such as badges, lanyards, buttons and stationary items etc garnered a foothold in the word of corporate marketing since commemorative buttons were given to voters in the United States when George Washington was running for the Presidents' Office. Since then, these humble and often inexpensive items have garnered a lot of attention in the world of corporate marketing and it is not unusual to find almost every company; big and small, milking custom products for their advertisement value. The flurry has intensified in the internet era because now businesses can easily get their hands on a plethora of custom products such as lanyards, badges, buttons, t-shirts, mugs, stationary items and much more at the click of a button and most of these products seldom cost more than a few bucks.

Add to this the fact that most businesses would like to see their employees sporting the name or logo of their company on their person or in their work area. This has immense marketing potential because this way they would be walking talking advertisement banners for the company; everywhere they go people will see the name of the company on the badge or the logo on the lanyard; turning the employees into a walking talking billboard. .

Unfortunately, many companies underestimate the advertising potential of customized products their marketing campaigns; actually using such items is one of the oldest marketing gimmicks; and they are still being used with much aplomb by several companies. While some organizations give them in a gift hamper that includes a bevy of customized items like stationary, badges and lanyards to their customers and employee, others use them at promotional events like a sporting get together to create a feeling of oneness among the employee of the company and to advertise the name of their company. .

Here are some of the benefits of using customized badges and laynards: .

Constant advertisement:

Customized products including badges and lanyards are a form of constant advertisement, unlike other channels used for marketing which are only around as long as money is being pumped into the campaign, when you invest in customized products; chances are that some people may preserve and use these items for years and when they do get them out; these customized products will have the same potential for advertising a they had years ago. A lanyard or badge with the company's name and logo on it serve as a constant reminder for you and your employees of what you are trying to offer your customers and the company's goals. .

More than a marketing tool: .

The best part of using these custom products is that they are more than paper or TV advertisements; when you use these channels of communication; the customer get very little in return; however, in case of custom products; their appeal lies in the fact that they are functional to all the customers as well as the employees, so when you use promotional products, you are actually giving the customer something in return for spreading the word about your company. .

Gift items for Employees: .

You could make a gift bag comprising of a few stationary items along with custom lanyards and badges etc and offer them to your employees during the holiday season. .

Custom badges & lanyards also make wonderful gifts for your current and potential customers; these can also be used at an event that the company is hosting or participating in. For instance, many companies host sporting events these can be a marketing gimmick that includes customers and partners or it can be an intra company event to boost the morale of the employees; custom products are always a hit at such events. If the company is hosting an event or participating in a public event like marathon; custom badges can prove valuable for brand recognition.

Badges at seminars and other trade events:

There was a time when it was common to see people with a badge on their chest conveying their identity to people from other locations at trade events and other corporate shows. Badges are still being used for the purpose but today the badge holders have evolved into remarkably useful accessories offering writing instruments and pockets for notes. It is also possible to have electronic bar code identifiers in these badges so that you can ensure that only invitees attend an event. You can also use a hand held scanner to save information about the attendees along in a computer along with their requirements. Gone are the days when the head office would have to wait to physically receive all these requests and then tackle them. Today, requests for promotional and product literature can be sent o the home office almost instantly with these bar coded badges. .

Lanyards as marketing items: .

The lanyards are today wide enough to carry important information such as the company's logo as well as name. With recent innovations in digital printing technology it is now possible to have multiple repeats of the logo along the length of the lanyard. Numerous colours, dye sublimation and hordes of other printing technologies have given the lanyards of today an aesthetic appeal. .

Among the multitude of options available to a buyer is the ability to get the lanyards and badges designed in a variety of colour and with or without the company's logo. .

The range of customized badges and lanyards.

Lanyards are no more just the little bits of ropes worn around the neck or wrist to just carry small items that were easy to misplace. Today they are being used as a form of an identity for the employee of a company and even as promotional items. Keeping in with the demand for these products, lanyards are now available in a myriad of styles. Here is a look at some of the common types of lanyards available in the market today. .

* LED flash lanyards to show off your taste for technology.

* Ball pen lanyards so that you always have access to a writing instrument.

* USB lanyards so that you always have access to your data.

* The comfortable poncho lanyards.

* The high VIZ, broad lanyards for displaying the name and logo of your company prominently.

* Transfer print lanyards.

* Glow print lanyards .

* Satin strip lanyard for comfort.

* PVC lanyard for durability.

* Woven lanyards.

* Unprinted lanyards.

* Wrist straps.

* Flat Nylon .

* Standard printed .

And for all your environmentally conscious folks out there.

* Bamboo lanyards.

* Plant Silk lanyards.

* Milk Protein Fibre lanyards.

* Recycled Pet lanyards and much more.

So if you have not already ordered a bunch of lanyards for your employees or clients or seminar attendees, now is a good time to do so. .

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