Why give clocks & watches as promotional gifts
There are a number of different promotional gifts that we can give to customers, and if you have ever been at a business convention, you are probably familiar with those promotional gifts. You can walk among the booths, stop at some of them, and of course take one or two of the promotional items. There are certain items that businesses seem to give out, some of them including keychains, pens, and even t-shirts.
The idea behind promotional items is pretty simple: provide a piece of merchandise that the customer will look at and remember you. However, there is an ongoing problem with the majority of these pieces of merchandise. The following is a list of areas in which promotional merchandise falls short, and after that, we will explain why watches and clocks make the perfect promotional gift: .
1. Most promotional products are cheap, and cannot withstand the abuse that many people will put them through.
2. Many promotional products are things that people will never look at twice. For instance you could have cup holders, coasters, or even pencils. Let's face it, a pencil only lasts for a certain amount of time before it is simply a nub with an eraser.
3. The items that are handed out are simply too forgettable. .
These are three major problems with promotional items, and as with any problem, there is a way around them. What you need to do is create and utilize a product that people will look at every single day. A clock is a great idea simply because people need clocks, and they look at clocks whenever they need to know the time. In the business world, knowing the time is paramount, which means office clocks and wristwatches are a great idea. .
There are many different models of clocks and watches that you could utilize in this manner. For instance, you might utilize a clock that sits on a desk, or you might even choose to use one that hangs on a wall. The key however, is in not choosing a clock that is incredibly cheap. .
Something to note is that clocks and watches are a bit more expensive than your standard promotional items. You want to choose clocks that are not expensive, but also clocks that will last for a substantial amount of time. Once you find a clock of this nature, you will also find that they are taken by potential clients and clients alike. .
You can do the same with watches, and now that you know this, you will undoubtedly be able to print anything you want on the clock face. But what should you print in it? You do have a limited amount of space, and you need to get the most meaningful message possible across to that potential client. .
The best thing you can do is have your company logo in the center of the clock, though below the hand mechanism. By doing this, the entire logo is visible and not cut out by the hands. In addition to that, you might have a short line about your company, describing what it is you do, and you should of course include your phone number.
Because this is the internet age, it would be a good idea to list your webpage if you have one, and make sure it is a relatively short address. If your address is long, you might consider having an IP reroute assigned so that users can type in a shorter address while getting the same effect. These are just a few examples of items you can list on your clock face, but in the end, it will be completely up to you. .
Remember to order samples before you commit to having thousands of clocks manufactured. It's a great idea, but you want to make sure that you are having the effect on your customers that you want. It will of course take some time for you to get it right, and it might require quite a bit of trial and error, but this is one advertising campaign that you will not regret, and it is one that may very well get you many more customers. .
After all, everyone needs a clock, and if you can provide it to them in their time of need, there is no reason why they wouldn't want to use your products. In addition to that, your company logo may be on their watch, every single time they look at it. This may even add a bit of a subliminal factor that certainly cannot hurt your cause. .
Next time you are thinking of using promotional products, think about using clocks. They are an everyday item that people will want and need.
Once you have your strategy in place, and a way to distribute your clocks, you will be able to attract customers like never before. Be prepared for a huge jump in popularity, and of course, huge sales that you never could have predicted. .