Why give a mug as a promotional product?
Promotional products are a must when you want to get your company's name out there. Companies use all sorts of marketing techniques to help promote their business. The idea is to catch people's attention so that when they need the product that you offer, they will call on your first to get it. One of the best promotional products is coffee mugs. This puts your company's name at their finger tips each and every day.
You can use promotional mugs as a way to give gifts to your employees, stakeholders and business associates. You can also use them at trade shows to hand out to potential clients rather than using the typical freebies such as magnets and pencils. Not only will they be used daily they also are very durable and will last a long time. You can also pass them out at charity events and sporting events to help your company name circulating around in public.
Mugs are a more practical gift choice as people will hold on to them and use them rather then toss them like other promotional products such as business cards and pencils. While pencils are a typical choice for promotional trinkets, most often people just toss them in the desk drawer and forget about them. Whereas the mugs will give you more exposure because people will use them daily when they drink coffee or tea at the office and even at home.
A real hit with mugs is to not only put your company branding on them but to also individualise each mug with the recipient's name. Mugs can be used as door openers for sales reps. A sales rep can ask a client what personalisation they would like on the mug. ie "I'd rather be playing golf than here at work!" Then when the mug is produced the sales rep can personally deliver the mug to the client! We have found that the personal mugs are constantly used by clients and therefore, keeping your company top of mind!
There are different types of mugs to choose from so you will want to take some time when picking the design of mug you will be using. You want to send the right message out to your potential customers, making your company stand out above the rest. The size of mug is also important because you don't want to go too small or too large. If the mug is too large people may not use it as much because it is awkward or if it is too small then people will be less likely to use it as it just won't hold enough coffee for them.
Some companies like to just put their company logo on the mugs which is just fine but you should also put the contact information on their so your number is right there when they need to use your services or purchase your products. You want people to see your company name or logo each time they take a drink so be sure to choose a mug that will suite your business.
You can check with various suppliers to see what types of mugs they offer. You can usually get free samples from suppliers so you can actually get to have a sample mug to see if it is what you are looking for. This will help you in making the right choice and keep you from making a serious mistake with marketing your product. For instance you do not want to make the mug a funny one if you offer a serious product because people will not take your company seriously.
When it comes to promotional products mugs are the best choice and they are very popular among companies where their marketing strategy is concerned. The convenience qualities as well as the longevity of the mugs are what make them the most practical choice in promotional products. What all companies work hard on is getting their product recognized and in their clients thoughts and just the right coffee mug is the perfect choice. By doing this you keep your company fresh on their mind and you will be the first company they think of when they are looking for a product or just services.
If you are looking to build up your company and the brand of products that you offer then mugs are just the ticket. You can use them at charities, sales promotions, marketing events and even company functions as door prizes. Employees always love to have perks on the job as it makes them feel appreciated. They also have more respect for their employer when their boss goes out of the way to do something special for the employees.
No matter what way you look at it, promotional products are a great way to get your company logo, product, name and contact info into people's thoughts. This is a very useful tool for marketing campaigns and advertising, keeping your company in site each and every day.