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Tips for Buying Branded USB Memory Sticks

Technology has brought about a great change in the way we live our lives. Gone are days when data was stored on tapes and CD’s. USB memory sticks and flash drives have replaced those storage devices of the past. These new devices have many advantages over the old ones. The most significant benefit is the big storage space made available to the user. The other benefit is their small size making them easily portable. They are also not as fragile and can last for quite some time.

Lately USB memory sticks have become popular promotional tools for many companies. They are handed out at trade shows and press launches. In seminars, participants receive USB memory sticks already preloaded with materials and presentations. Companies are increasingly purchasing branded memory sticks with the aim of using them to promote their brand out in the market place. You need to ensure that purchased branded memory sticks serve the ultimate interests of the company.

Memory Stick Capacity

Obtain a memory stick that will provide sufficient capacity to the ordinary user. However, it is important to consider the cost factors. There should be a trade off between cost and capacity. Note that the cheaper the flash drive the poorer the quality. Purchasing the cheapest sticks may not serve the company’s interests and may instead damage the hard-earned reputation of the firm. Capacity available in flash drives varies from 1GB up to 64GB. People are moving onto higher capacity drives as the price differential falls.

Obtain The Right Memory Stick to meet your goals.

Some companies prefer to have the USB take the shape of their flagship product. The product made may have a two-dimensional or three-dimensional shape. Thus, the memory stick may take the form of a car, a horse or even a bottle. The material used to manufacture is also factor. Materials used include wood, metal, plastic, silicon or even rubber. Before making a decision on material to use, look at a few samples of each material. Consider also the colour used in the finishing. It should reflect the company’s profile and image.

Logo Presentation

The logo chosen should reflect the company’s image. You will need a designer to help you decide how to position the logo and the colour scheme to use in order to obtain maximum visibility.

Appropriate Branding Options

Determine the most appropriate branding option. One option is spot printing. This is the most common method of imprinting logos. Other options include digital print technology to enhance colour, laser engraving for metallic USB memory sticks and embossing techniques for leather bound memory sticks.

Packaging and Accessories

The packaging to use will depend on the intended purpose. If the intention is to have them as promotional items, there is no need to package them. Just give them out. However, if the purpose of acquisition is to present them as gifts, then appropriate packaging such as a box may be considered. You need to select accessories to go hand in hand with the branded memory sticks. Think of an item that will complement or increase the functionality of the memory stick. Consider buying key rings or lanyards as accessories. Such accessories add value to the branded product.


You need to give an appropriate allowance for the delivery of the memory sticks to your premises. In most cases, these sticks are sourced from China where labour and materials are much cheaper than in the developed world. You need to give an allowance of not less than two weeks from design approval to receipt of the finished product at your premises.

Consider the Cost Price

Beware of cost. Cheap price will generally get you a poor quality product. Before making a decision, you need to determine the components of price. Does it for instance, include a warranty? Are all production and delivery costs covered or will you be required to make your own delivery arrangements?

Select a Suitable Supplier

Many companies supply memory sticks nowadays. However, before selecting a supplier, make sure the supplier has a good name in the market. Ask the supplier to provide references and read testimonials from the supplier’s customers. Also, request to see some samples of branded memory sticks they have supplied in the recent past. This will give you a good idea about the capability of the company you are dealing with.

ROHS Compliance

ROHS is an abbreviation for Restriction of Hazardous Substances and applies to citizens of countries who have European Union membership. It aims to protect EU citizens from hazardous chemicals and substances. If you are importing USB memory sticks into the EU, then you need to ensure that your supplier is aware about the provisions of ROHS and is compliant. Stiff penalties are levied for violation of ROHS regulations and these have to be paid by both the vendor and the recipient To assure yourself, ask the supplier to provide you with their ROHS compliance certificate.

Provide Clear Instructions

Give the supplier detailed instructions about the product you need. Any reputable supplier should have a design department who may help you come up with an appropriate design. Nevertheless, you need to expound on some issues such as what your objective is and what you hope to achieve.

Sample Product

After agreement on design has been reached, the supplier makes a prototype of what you have discussed together. Do not provide approval based on pictures of the designed USB memory stick. Insist on seeing a physical sample of the product prior to authorizing production.

Good quality flash memory

Make sure your supplier uses top grade memory chips. These have access to the advertised memory space and function as expected. Poorer quality USB memory chips do not have full access to the advertised memory space. Poor quality may be due to use of sub-standard components such as recycled memory sticks or memory chips stripped from dysfunctional USB sticks. They have a higher failure rate and low read or write speeds. Purchasing such memory chips means that you will actually pay for more than you are getting.


Today the better USB's have 5 or 10 year warranties guaranteeing defects with the USB drive.