How to Choose the Best Promotional Items for your Business
How to Choose the Best Promotional Items for your Business
Promotional products are commonly used in business. Promotional items are a marketing tool that allow for interaction with customers. One promotional item can actually market to several potential customers depending on what item you choose and how it is used by the customer.
Promotional products are something that have a place in every business marketing plan.
When using promotional products it is very important that you use them with an intended purpose.
You need to start with identifying what goals you would like to reach with the use of these products. For some businesses it is simply part of their marketing plan to get their business name out there.
For others it may be an attempt to draw in a new customer base.
These products can also be used to introduce new products or services, to expand a work of mouth marketing campaign or to help a business create customer loyalty.
Promotional products, no matter what they will be used for, have to be useful and interesting to the customer.
They need to be something the customer will use so that others can see it or so the customer is constantly exposed to it. Your business name and information is going to be prominent on the item and in order for it to be an effective marketing tool, it has to be seen.
You also need your promotional items to relate to your business.
Some promotional items are universal and work fine for almost any type of business. Other products are more fitting for specific types of businesses. Try being a little creative about what products you choose. This will help make the item a little more memorable for your customers. The more memorable the product, the more likely they are to remember your business and that is the ultimate goal of your promotional campaign.
When you are developing ideas for your promotional products you have to keep your target market in mind.
You want to create products that will meet their needs and that will match their preferences. For example, if you are targeting stay at home moms, then using a golf tee as a promotional item will not likely go over very well. You want a promotional product that your target market will actually be interested in. It has to be something they will likely use. It should be appropriate for their age, too. Your promotional items have to match your target market or they will not serve their purpose.
Finding ideas for your promotional items is not too difficult.
There are many ways to find some great ideas. You can browse at trade shows, look online or in catalogs or you can try asking your customers what they might like as a promotional gift. Trade shows are a great place to come up with good ideas. Trade shows are a great place to find ideas because you can see how people react to different promotional products. You can get a first hand look at what products seem to be the most popular and which ones are not doing so well. You can also find different ideas that you may not find elsewhere since many businesses get quite creative in coming up with promotional ideas. The internet is a great place to do some research into promotional products. You can do searches and find examples of products and websites from companies that sell promotional products. You can ask your advertising company or promotional agency what products they would recommend. You can easily look around and find a long list of ideas. You may even be able to get prices to use later when you are making your final decision.
If you want to be positive that your specific target market will like the products you choose then you may consider doing a survey. Ask your customers what items they would be interested in or give them options and have them choose which one they would prefer. Doing this type of market research can help you narrow down the perfect product to use.
Before you can make your final decision on what promotional products you will use, you need to make some serious considerations.
You can get a lot from using promotional items, but you have to be careful to ensure that the items won't end up hurting your business.
Cost is an important factor to consider. You have to be sure the promotion is cost effective. You do not want to be buying products that blow your budget. Remember that these products are part of your marketing, so you need room in your marketing budget to handle the cost. It is possible to spend too much on promotional products and end up with them not being worth the cost.
Just choose items carefully and avoid going overboard on items that are too pricey.
On the other hand, if you are selling expensive items, giving a cheap plastic pen as a promotional item will do you more harm than good!
You also need to consider delivery. If you will be handing out the products in person at a trade show or at your business then this is not going to be a huge concern.
However, if you are going to have to deliver the products then make sure you factor in the cost of delivery into the overall cost of the product.
Coming up with a good idea for a promotional product doesn't always mean it has to be completely unique. However, when it is unique, you start to stand out from the crowd and be remembered.
Just remember that it should be something useful to your customers.
Make sure it is not something that your competitors are not using as a promotional item, except for generic items like pens and pads, etc. Where one item may be useful to a customer, two items may not be useful.
Also make sure that it is something that suits the type of service or products your offer.
Keep an eye on costs, so you don't end up paying more for the promotion than you end up getting out of it.
At the end of the day, you want to have a promotional product that will really serve its purpose and help you to reach your goals.